OXXO is the largest Mexican convenience store chain in Latin America, with over 18,000 stores in 5 countries. This year as part of its marketing strategy, they're hosting virtual events to bring Mexicans closer to live experiences such as concerts, festivals, stand-ups, sports and many other exclusive events, via a new streaming platform OXXO Live.
To that end, they decide to partner with Mediastream as an official streaming provider looking for a better Streaming Live & VOD service that can support them with all their doubts and requirements, in a service oriented to broadcast concerts and private events from their website and app.
OXXO Live events will be held using Mediastream platform, which allows the client to manage live content and VOD, and then integrate them directly into their websites. All this with the best technology for high audience events thanks to our own CDN.
This move by OXXO is part of one of the trends that have emerged in recent years where companies create and distribute their own content, either through their own media, OTT, apps or via Live Streaming. This undoubtedly brings the brand closer to the audience and generates interactions in digital channels beyond the usual transaction, moreover, thanks to new technologies such as Live Shopping, it is possible to combine Live Streaming with eCommerce to do so to ensure business results.
We are very pleased with the arrival of OXXO, a great Latin American brand that is now part of the big players.